Modern Day Scrapbooking
Marielen Christensen of Spanish Fork, Utah is often credited with reviving interest in scrapbooking in the United States. She began designing creative pages for her family's photo memories, inserting the completed pages into sheet protectors collected in 3-ring binders. By 1980, she had assembled over fifty volumes and was invited to display them at the World Conference on Records in Salt Lake City. Marielen and her husband AJ authored and published a how-to book, Keeping Memories Alive, and opened a scrapbook store in 1981 that remains open today.
In addition to preserving memories, the hobby is popular for the strong social network that scrapbooking can provide. Hobbyists, known as "scrappers" or "scrapbookers," get together and scrapbook at each other's homes, local scrapbook stores[5], scrapbooking conventions, retreat centers, and even on cruises. The attendees share tips and ideas as well as enjoying a social outlet. The term "crop," a reference to cropping or trimming printed photographs, was coined to describe these events.
In the late 1990s, many scrappers in the US opened stores to turn their hobby into a business. Within approximately 5 years, many of those stores were forced to close due to a downturn in the economy and the fact that many store owners mistakenly assumed that loving to scrap was enough to run a retail store. Many owners simply didn't know how to run their stores. During this time, more multi-level direct sales companies were formed. Several were closed due to mismanagement, while others weathered the tough times. It also gave rise to a new breed of business - the home-based retailer. Companies arrived to provide information for individuals who wanted to break out of the direct sales mold and go out on their own. While vendors had traditionally stayed away from the home-based market due to fraud, they began to warm to the idea of the non-traditional sales channels as a way to get their products in front of more consumers through home parties and workshops. Working with a company like this enabled them to tap into legitimate home-based retailers.
The scrapbooking industry doubled in size between 2001 and 2004 to $2.5 billion with over 1,600 companies creating scrapbooking products by 2003[4]. Creative Memories, a home-based retailer of scrapbooking supplies founded in 1987, saw $425 million in retail sales in 2004. This hobby has in the US surpassed golf in popularity: one in four households has someone playing golf; one in three has someone involved in scrapbooking.
In addition to preserving memories, the hobby is popular for the strong social network that scrapbooking can provide. Hobbyists, known as "scrappers" or "scrapbookers," get together and scrapbook at each other's homes, local scrapbook stores[5], scrapbooking conventions, retreat centers, and even on cruises. The attendees share tips and ideas as well as enjoying a social outlet. The term "crop," a reference to cropping or trimming printed photographs, was coined to describe these events.
In the late 1990s, many scrappers in the US opened stores to turn their hobby into a business. Within approximately 5 years, many of those stores were forced to close due to a downturn in the economy and the fact that many store owners mistakenly assumed that loving to scrap was enough to run a retail store. Many owners simply didn't know how to run their stores. During this time, more multi-level direct sales companies were formed. Several were closed due to mismanagement, while others weathered the tough times. It also gave rise to a new breed of business - the home-based retailer. Companies arrived to provide information for individuals who wanted to break out of the direct sales mold and go out on their own. While vendors had traditionally stayed away from the home-based market due to fraud, they began to warm to the idea of the non-traditional sales channels as a way to get their products in front of more consumers through home parties and workshops. Working with a company like this enabled them to tap into legitimate home-based retailers.
The scrapbooking industry doubled in size between 2001 and 2004 to $2.5 billion with over 1,600 companies creating scrapbooking products by 2003[4]. Creative Memories, a home-based retailer of scrapbooking supplies founded in 1987, saw $425 million in retail sales in 2004. This hobby has in the US surpassed golf in popularity: one in four households has someone playing golf; one in three has someone involved in scrapbooking.
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